Bachelor degree in marketing, math, statistics, or similar
Advanced proficiency in Microsoft Word, Excel, PowerPoint, Access
Profound CRM knowledge (5-8 years) and experience in customer card programs
Ability to review metrics on an on-going basis, analyse, draw conclusions and recommend immediate action
Solid understanding of analytics, including segmentation and modelling and applicable metrics for all tactics and channels
Hands on experience in customer contact management and digital marketing through multiple channels: email, direct mail, and digital channels
Entrepreneurial skills - ability to move forward with goals independently
3-5 years’ progressive leadership and a solid understanding of retail would be a plus.
Experience in Loyalty program management would be a plus.
Responsible for all CRM activities on and offline.
Develop a Loyalty marketing calendar inclusive of necessary incentives, partnerships, and messages to drive customer retention and purchase frequency. Identify opportunities for Loyalty programs’ evolution.
Ongoing implementation and optimization of digital measures along the customer journey with responsibility for owned (website, newsletter and app/ mobile communication), earned (social media) and paid digital marketing.
Identify new database growth opportunities that will drive sign-up rates in-store and online. Test new methods of capturing data either thru technology improvements, or thru program enhancements.
Ensure consistent, accurate reporting on Loyalty database growth and customer retention.
Work closely with own team and IT to manage the CRM database, including ongoing maintenance, testing and validating new data integrations.
Partner with the Sales organization to continue to optimize the Loyalty programs based on direct customer feedback and operational needs.
Work closely with International CRM team and own team to identify new opportunities to profile and segment our customer database.
Drive personalization across all of the marketing channels, particularly email, social and the web. Leverage technology to automate and test personalized content at scale.
Develop processes and procedures necessary to running all above mentioned projects and programs.
Private medical insurance
additional days for rest leave
workshops with various topics
access to Bookster, from where you can borrow books free