CRM Team Leader


  • Bachelor degree in marketing, math, statistics, or similar
  • Advanced proficiency in Microsoft Word, Excel, PowerPoint, Access
  • Profound CRM knowledge (5-8 years) and experience in customer card programs
  • Ability to review metrics on an on-going basis, analyse, draw conclusions and recommend immediate action
  • Solid understanding of analytics, including segmentation and modelling and applicable metrics for all tactics and channels
  • Hands on experience in customer contact management and digital marketing through multiple channels: email, direct mail, and digital channels
  • Entrepreneurial skills - ability to move forward with goals independently
  • 3-5 years’ progressive leadership and a solid understanding of retail would be a plus.
  • Experience in Loyalty program management would be a plus.



  • Responsible for all CRM activities on and offline.
  • Develop a Loyalty marketing calendar inclusive of necessary incentives, partnerships, and messages to drive customer retention and purchase frequency. Identify opportunities for Loyalty programs’ evolution.
  • Ongoing implementation and optimization of digital measures along the customer journey with responsibility for owned (website, newsletter and app/ mobile communication), earned (social media) and paid digital marketing.
  • Identify new database growth opportunities that will drive sign-up rates in-store and online. Test new methods of capturing data either thru technology improvements, or thru program enhancements.
  • Ensure consistent, accurate reporting on Loyalty database growth and customer retention.
  • Work closely with own team and IT to manage the CRM database, including ongoing maintenance, testing and validating new data integrations.
  • Partner with the Sales organization to continue to optimize the Loyalty programs based on direct customer feedback and operational needs.
  • Work closely with International CRM team and own team to identify new opportunities to profile and segment our customer database.
  • Drive personalization across all of the marketing channels, particularly email, social and the web. Leverage technology to automate and test personalized content at scale.
  • Develop processes and procedures necessary to running all above mentioned projects and programs.


  • Private medical insurance
  • Meal tickets
  • gift Vouchers
  • additional days for rest leave
  • workshops with various topics
  • access to Bookster, from where you can borrow books free
  • possibility to pursue an international career


…and many more others !


Sediul central


Stefanestii de Jos


06.07.2022 - 07.08.2022

Aplică acum

Extensii acceptate: pdf, doc, docx. Maxim 20MB.