JOBURI DISPONIBILE LA
PENNY

CANDIDATUL IDEAL

• Bachelor degree in marketing, math, statistics, or similar
• Advanced proficiency in Microsoft Word, Excel, PowerPoint, Access
• Profound CRM knowledge (5-8 years) and experience in customer card programs
• Ability to review metrics on an on-going basis, analyse, draw conclusions and recommend immediate action
• Solid understanding of analytics, including segmentation and modelling and applicable metrics for all tactics and channels
• Hands on experience in customer contact management and digital marketing through multiple channels: email, direct mail, and digital channels
• Entrepreneurial skills - ability to move forward with goals independently
• 3-5 years’ progressive leadership and a solid understanding of retail would be a plus.
• Experience in Loyalty program management would be a plus.

RESPONSABILITĂȚI

• Responsible for all CRM activities on and offline.
• Develop a Loyalty marketing calendar inclusive of necessary incentives, partnerships, and messages to drive customer retention and purchase frequency. Identify opportunities for Loyalty programs’ evolution.
• Ongoing implementation and optimization of digital measures along the customer journey with responsibility for owned (website, newsletter and app/ mobile communication), earned (social media) and paid digital marketing.
• Identify new database growth opportunities that will drive sign-up rates in-store and online. Test new methods of capturing data either thru technology improvements, or thru program enhancements.
• Ensure consistent, accurate reporting on Loyalty database growth and customer retention.
• Work closely with own team and IT to manage the CRM database, including ongoing maintenance, testing and validating new data integrations.
• Partner with the Sales organization to continue to optimize the Loyalty programs based on direct customer feedback and operational needs.
• Work closely with International CRM team and own team to identify new opportunities to profile and segment our customer database.
• Drive personalization across all of the marketing channels, particularly email, social and the web. Leverage technology to automate and test personalized content at scale.
• Develop processes and procedures necessary to running all above mentioned projects and programs.

BENEFICII

• Private medical insurance
• Meal tickets
• gift Vouchers
• additional days for rest leave
• workshops with various topics
• access to Bookster, from where you can borrow books free
• possibility to pursue an international career

…and many more others !